Living Free Through
Financial Empowerment
The purpose of Community Roots Financials is to create and hold space for individuals and communities to be whole, joyful, and free. To do this, we must be financially empowered to navigate the money stressors, blocks, and structural oppressions in our daily lives. CRF helps people achieve their ultimate dreams by taking a holistic approach to understanding our relationships with money and taking the actions needed to get us to what we want.
Invest in yourself and your community.
Let me, rita zhang (she/her) and founder of Community Roots Financials, be your coach! I know first-hand how hard it is to make time to tackle our money needs. I take a gentle and nourishing approach to hold space for you and/or your community to care for yourselves and your financial well being.
What makes Community Roots Financials different?
Financial Empowerment for People of Color
CRF works with People of Color - especially those from current or former low-income backgrounds - and our specific experiences with money.
Social Justice Analysis of Money
Money is never apolitical. CRF contextualizes experiences with money through a social justice lens of power, privilege, and oppression.
Heart-centered Approach
Money is deeply intertwined with our emotional and spiritual needs. CRF holds space for people to holistically understand and get to the root of what's important to them.
“rita has been incredibly supportive with me as she gently pushed me to honor the vision of abundance (beyond economics) that I strive for while also reminding me of the very practical considerations I should keep in mind. rita created a space where I could be honest and peel away at the many loaded layers in my relationship with money so I could get right with my finances.”
-Amy H.